Don Baer is worldwide chair and CEO of Burson-Marsteller. He oversees the strategic communications firm’s 73 offices operating across six continents. He had previously served as worldwide vice chairman for the company and chief strategy officer of the market research firm Penn Schoen Berland. From 1998 to 2007, he was senior executive vice president for strategy and development at Discovery Communications, home of the Discovery Channel and media properties in more than 170 countries. From 1994 to 1997 he was a senior adviser to President Bill Clinton, serving first as chief White House speechwriter and director of speechwriting and research and then as assistant to the president and White House director of strategic planning and communications. Baer also has been a top editor at U.S. News and World Report and has worked as a media lawyer.
Burson-Marsteller is a leading global public relations and communications firm. Our strategic insights and innovative programming build and sustain strong corporate and brand reputations. We provide our clients with counsel and program development across the spectrum of public relations, public affairs, digital media, advertising, and other communications services. Our clients are global companies, industry associations, professional services firms, governments, and other large organizations... Read More